National Hug Day is an annual event created by Kevin Zaborney and occurs annually on January 21st. I have it here today because it conflicts with Martin Luther King Day on the 21st this year.
Zaborney is credited with coming up with the idea of a National Hugging Day in 1986 and chose January 21st as it fell between the Christmas and New Year’s holidays and Valentine’s Day when he found people were generally in low spirits. He felt that “American society is embarrassed to show feelings in public” and hoped that a National Hugging Day would change that. (Wikipedia)