Prizes inserted into Cracker Jack boxes.

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A prize is inserted into a Cracker Jack box for the first time this date in 1913. It is well-known for being packaged with a prize of trivial value inside. Cracker Jack is an American brand of snack consisting of molasses-flavored caramel-coated popcorn and peanuts, first produced in 1896. Some historians consider it the first junk food. It was named by an enthusiastic sampler who remarked: “That’s a crackerjack!” (a colloquialism meaning “of excellent quality”).

A German immigrant named Frederick William Rueckheim sold popcorn in Chicago beginning in 1871 using steam equipment. He eventually developed the present popular popcorn confection. The Cracker Jack mascots Sailor Jack and his dog Bingo were introduced in 1916. Jack was modeled after his grandson, who died at age eight shortly after his image appeared. Bingo was based on a real-life dog, a stray adopted in 1917, who died of old age in 1930.

Take Me Out to the Ball Game, a song released in 1908 with the line: “Buy me some peanuts and Cracker Jack!” brought a lot of free publicity to the product. In 1922, the name of the Chicago company was changed to The Cracker Jack Company. The brand was bought by Borden in 1964, then Frito-Lay since 1997. (from Wikipedia and Cute Calendar.com)

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